Social Media, with strategy not chance
Do I have to be on every platform to reach my audience?
No. You have to be where your audience is actually looking for you.
Being everywhere isn't a strategy: it's noise. One platform done well beats four left half-abandoned. And the real sin? Posting without an editorial plan. It's the most effective way to waste time and get nothing back.
I don't manage your accounts. I give you what you need to do it well yourself, or hand it to someone else with clear instructions.
When it makes sense to start here:
You're posting, but with no measurable results
You don't know which platforms are worth investing in
Your team has no system: everything gets posted on instinct
You're growing and want your communication to reflect it
How I work
Fase 1: Audit and Positioning
I analyse your current process: frequency, engagement, tone, visual consistency. I identify where you're losing attention, and why.
Fase 2: Strategy and Editorial Plan
Defining the priority platforms for your audience
Editorial calendar for 3 to 6 months
Tone of voice (consistent with the brand, adapted to each platform)
KPIs and success metrics
Fase 3: System and Delivery
I hand you a ready-to-use system: templates, custom AI prompts to keep tone and style consistent, a workflow that cuts down the manual load week by week. Training included if your team manages the posting.
So where are your people?
Every platform has an audience, a tone, a format.
Knowing which one to choose is already half the work.
Want to see some of the projects I've worked on? Visit felipeiglesias.com
Visual, lifestyle, community, highly aspirational. Ideal for consumer brands, creative professionals, retail, hospitality.
Thought leadership, B2B, professional relationships. For firms, consultants, agencies, companies that sell to other companies.
TikTok
Authenticity, entertainment, short format. For anyone looking for fast visibility with a young audience or a specific niche.
Local community, broad audience, precise advertising. For local businesses, events, physical stores.
"I don't have time for social media."
I hear it often. And I get it: social media can feel like a bottomless pit.
The problem isn't time. It's the lack of a system, of organisation. If you know what to post, when and why, the load drops drastically. A good editorial plan turns social media from a daily obligation into a tool that works for you.
I bring in AI tools to make content production more efficient, while keeping your tone of voice intact.
Think you have nothing to say on social media?
It's all there, you just need to know how to tell it.
Social media isn't just for influencers. Your client isn't looking for perfection: they're looking for relevant content where they can find solutions or see themselves reflected.
Through conversation and a real look at your situation, we figure out together what to say. A real narrative, one that actually connects.
What content & social strategy includes
What it costs
"I've built editorial plans for SMEs, start-ups, luxury brands, professional firms and local businesses. The channel changes, the principle doesn't: content works when it knows exactly who it's talking to"
— Felipe Iglesias
Tell me what you're trying to communicate.
From there we build the plan toward results.