Case studies: brand identity and communication
Every project starts with a real problem. It ends with something the client actually uses, and that works.
Here you'll find a few examples of how I work: the starting problem, the decisions made, the result. These aren't polished success stories built to impress, they're honest accounts of projects that left something concrete behind.
Draff.tv — Rebranding
A Chilean animation studio with 15 years of excellent work and zero visibility in Europe. A complete identity overhaul, a multilingual website and a digital strategy to open the international market. In the first three months: +30% in inquiries and 10 qualified leads from European clients.
Lànnaru — Brand Identity
A Sicilian agricultural business selling its products at commodity prices. A brand built from zero: name, visual identity, packaging, photography and an e-commerce site to sell directly to people who know how to recognise quality.
LSG — Social Media Design
A European industrial group with nearly a century of history, three social platforms and two language markets to manage every month. Art direction, visual production and motion graphics to sustain brand reputation, innovation and ESG communication with consistency and continuity.
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