Draff.tv Rebranding: European Expansion
Introduction
Draff.tv is an animation and motion graphics studio with 15 years of history in Latin America.
When they decided to expand into the international market, the problem became clear from day one: excellent work, deep experience, zero international visibility, and a brand that couldn't hold up against competitors in the target market, especially in Europe.
I devised a new way to approach the market, building a visual identity system from zero, an evolution of the previous one but with better portability in a fully digital world. We built a multilingual website, a social strategy and a pitch deck designed to open doors that were previously closed.
Client
Draff.tv
Services
Brand identity, web design, copywriting, digital strategy
Country
Chile
Duration
5 months, 2025
Strategic Positioning
"Streamline Your Imagination."
More than a tagline: the synthesis of what truly sets Draff.tv apart from the competition, the ability to deliver top-tier creative work predictably, with organised processes.
A rare quality in the animation industry. An ideal starting point to build the entire brand strategy programme around.
Visual identity
The original logo had energy, but it wasn't built for an international market.
I designed a flexible system: a wordmark with precise proportions, a palette built around a distinctive pink that breaks the visual clichés of the industry, and consistent applications across every touchpoint, especially digital ones.
A brand that communicates creativity and reliability at the same time, without having to choose between the two.
Draff.tv, Secondary Applications
Multilingual website
The previous site was dark, outdated, and worked against organic search ranking. It had serious mobile responsiveness issues, the source of 75% of its visits.
The new site runs in 3 languages, has clean navigation, a proper SEO structure, and storytelling focused on what a potential client wants to find in under 30 seconds.
Commercial materials
A pitch deck and corporate materials designed for marketing directors and European creative agencies.
Professional tone, immediate readability, a recognisable visual character. The right tools to open conversations with people who don't know you yet.
Results
In the first three months after launch: over 10 qualified leads from European clients, +30% in inquiries via social media, and growing traffic from target European markets.
The multilingual site and SEO optimisation did the groundwork: Draff now shows up where it used to be invisible.
The new positioning did the rest, opening conversations with international clients who previously wouldn't have found the studio, or wouldn't have considered it.
30%
More inquiries
60%
More organic traffic
10
Qualified leads
Does your brand not represent you how it should?
Tell me about your project. From there I'll know what makes sense to do.