Local SEO & Maps that gets you found
My clients already know me, why bother with SEO & Google Business profile?
Local SEO decides whether a new client finds you or scrolls past. Yes, people who already know you, know you. But they are not immortal! The clients of tomorrow are going to find you on Google or AI.
Being present at the exact moment someone searches for what you do is one of the most concrete competitive advantages there is. Local searches convert into a purchase 78% of the time. Whoever shows up first has already won half the battle.
With AI, this becomes even more decisive: ChatGPT, Gemini and Perplexity cite whoever is structured to be found. Everyone else simply doesn't exist.
When it makes sense to start here:
You don't show up in searches for your area
Your Google Business profile is incomplete or unverified
Your website gets little organic traffic
You're opening a new location or launching a local service
You want AI search engines to cite you in their answers
How I work
Phase 1: Audit (week 1-2)
Full analysis of the website and Maps profile. Targeted keyword research. Competitive analysis: who ranks above you, and why.
Phase 2: Optimisation (Weeks 3-6)
Content optimisation for priority keywords
Schema markup implementation (Google & AI understand it)
Setting up or optimising the Google Business profile
Image alt text, URL structure, sitemap, speed testing
Phase 3: Monitoring (Week 7 Onward)
Monitoring with clear metrics
Review strategy management
Ongoing optimisation based on data
Three ways to get found
Each one works on a different channel. Together, they cover the whole journey: from the first question to the buying decision.
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Organic SEO
The work on content and site structure that makes Google consider you relevant for searches in your field. It's not an immediate result: it's an asset that grows over time and never stops working.
Google and Apple Maps
An optimised Google Business profile puts you in the "local pack" (the three map results that appear above everything else). If you have a physical location, it's the channel with the highest ROI.
GEO (Generative Engine Optimization)
The next level: structuring content so AI models cite you when answering your potential clients' questions. It requires authority, clarity and structure. Whoever does it today has a real advantage.
"I already have a site. Why doesn't anyone find me?"
Simple: your site isn't optimised for search. So it isn't relevant.
Having a site isn't enough. Google has to understand who you are, what you do and where you are. AI models have to find answers on your site to the questions your clients are asking them.
It isn't complicated. But it takes method, consistency and a bit of patience. Disciplined, iterative work that gets results.
Think SEO doesn't apply to a business your size?
Quite the opposite. Large companies already have visibility.
Local SEO exists exactly for growing businesses, because it competes in a geographic radius where the level of competition is manageable and results come faster.
You don't need a multinational budget. You need a well-structured site, relevant content and a well-kept Google profile. That's it.
What local SEO
and Maps includes
What it costs
"I've optimised sites for local businesses, specialised companies and brands with national reach. The industry changes, the structure doesn't: first you understand how the client searches, then you build visibility."
— Felipe Iglesias
Is your site visible where your clients are looking?
Find out in 30 minutes.