Brand Identity services
to reflects your value

A person pointing to a blue swatch in a brand guidelines color palette booklet on a desk.
A person pointing to a blue swatch in a brand guidelines color palette booklet on a desk.

What makes an identity truly competitive?

Branding is the reason clients choose you over anyone else. Amazon, Temu and Shein changed everything except one thing: consumers only spend real money on brands that capture the imagination.

A strong identity isn't a luxury reserved for big brands.
It's how a growing business communicates value, builds trust and stands out in a market where everyone looks the same.

  • A logo that clearly communicates what you do

  • A colour palette that reflects the values you want to convey

  • A consistent tone of voice across every channel

  • Assets (website, social, print) that recognise each other

When these elements work together, the result isn't aesthetic. It's strategic.

How I work

Fase 1: Discovery

  • Audit of the current state: logo, palette, fonts, tone of voice, brand guidelines (if they exist)

  • Competitive analysis: how your direct competitors position themselves

  • Interviews with you and, if needed, your team or clients

  • Output: a clear, specific positioning document

Fase 2: Development

Depending on what emerges, we can move forward with:

  • A light refresh (updating existing elements)

  • Complementary assets (extending the system)

  • A complete redesign of the visual language, start to finish


Either way: prototype, testing, iteration. Nothing goes out into the world without being tested first.

Fase 3: Implementation

  • Brand guidelines (for you and your suppliers)

  • Templates for all channels: website, social, print

  • Internal training for your team, if needed

Some nice projects

Brands for artisan businesses, professional firms, consumer products, institutions and luxury brands. Different industries, same approach.

Continua logo with a colorful gradient wave design printed on professional grey stationery paper.
Continua logo with a colorful gradient wave design printed on professional grey stationery paper.
Corporate branding stationery set with letterhead, business cards, and purple envelope next to ruby slippers.
Corporate branding stationery set with letterhead, business cards, and purple envelope next to ruby slippers.
A premium bottle of Lannaru Sicilian extra virgin olive oil featuring a classic Greek-style label design.
A premium bottle of Lannaru Sicilian extra virgin olive oil featuring a classic Greek-style label design.
Branding brand manual spread showcasing typography and color palette design on a red background.
Branding brand manual spread showcasing typography and color palette design on a red background.
A hand holding a black takeaway coffee cup with Baffi branding against a green background.
A hand holding a black takeaway coffee cup with Baffi branding against a green background.
A minimalist brand style guide brochure layout showcasing typography, color palettes, and photography guidelines.
A minimalist brand style guide brochure layout showcasing typography, color palettes, and photography guidelines.

Discover these and other projects at felipeiglesias.com

Shall we build the identity together?

Yes. A brand isn't built from the outside, by intuition. It takes a conversation.

Tell me about your company: the weak points, the strengths, what sets you apart from competitors. Only then can I create something that truly reflects your brand, not what seems cool in the abstract.

And if you're starting from zero, talking it through matters even more.

Two designers discussing branding and color swatches in a bright, modern office with minimalist decor.
Two designers discussing branding and color swatches in a bright, modern office with minimalist decor.

If the budget isn't sky-high

Let's talk. We'll build an evolving strategy.

  1. Identify the essentials (logo, palette, fonts)

  2. Build a solid foundation (minimal guidelines, base templates)

  3. Postpone secondary elements until conditions allow. Think of it as a long-term partnership.

What's included in the Brand Identity service

What it costs

Professional headshot of a smiling man with curly hair and glasses on a yellow background.
Professional headshot of a smiling man with curly hair and glasses on a yellow background.
"I've worked on brand identities for SMEs, start-ups, public institutions and international brands over the past 15 years. Every project is different, but the process is always the same: understand first, design after."

— Felipe Iglesias

Find out if your identity is really competitive.

Tell me about your brand in 10 minutes. I'll tell you what's working and what isn't.

Let's talk about your project